16 Sep Customer Case Study | Keep it Cool
As Gray & Adams continues to support businesses across the UK with premium temperature-controlled transport solutions, one partnership that truly embodies our commitment to customer-focused innovation is with Keep it Cool—a dynamic, family-run temperature-controlled distribution company based in the UK.
Celebrating a Decade of Cool Deliveries
Founded over ten years ago, Keep it Cool marked its 10th anniversary in September 2024. From humble beginnings, the company has grown into a highly versatile and responsive logistics provider, operating a fleet of 20 vehicles—including 16 HGVs and 3 vans—capable of handling everything from pharmaceutical products to fresh food across the entire UK. Whether delivering to Peterhead, the Isle of Wight, Cornwall, or Aberdeen, the Keep it Cool team prides itself on being flexible, dependable, and always ready to find a solution.
A Trusted, Long-Term Partnership
Keep it Cool first came to Gray & Adams in 2018, and since then, the relationship has only strengthened. A second vehicle was added in 2019, and from 2021 onwards, all new trucks ordered by Keep it Cool have been Gray & Adams builds, now representing 14 of their vehicles. With further slots booked into 2026 and 2027, the business continues to invest in our equipment with confidence.
“We don’t see it as a new relationship…We’ve built a consistent fleet with Gray & Adams because of the trust, the quality, and the support they offer,” said Quentin Villard, General Manager at Keep it Cool.
Tailored Solutions with Technical Expertise
As a company transporting goods on behalf of others—rather than their own products—Keep it Cool requires solutions that are flexible and meet the broadest possible operational needs. One example of this adaptability is the decision to plate a 7.5-tonne vehicle at 8.3 tonnes, boosting payload capacity to better meet the demands of heavier modern loads. This change was the result of collaborative discussions between Keep it Cool, Gray & Adams, and the vehicle manufacturer, DAF.
Quentin says, “Gray & Adams helped guide us through the technical process; they gave us confidence to try the upgraded spec in 2024, and after a successful trial, we’ve gone ahead again.”
Adding Value Beyond the Vehicle
What makes the partnership so valuable isn’t just the quality of Gray & Adams’ refrigerated bodies—it’s the people and the service. From technical advice on fridge conversion to open, solution-focused communication, Gray & Adams’ team has become a trusted advisor to Keep it Cool.
“They really listen to what we need. They’re always there to solve problems and help us make the right choices to get the best product for our operation— at a very competitive cost.”
Looking Ahead, Together
As Keep it Cool continues to grow and adapt to the evolving needs of its customers, the company sees its relationship with Gray & Adams as key to its future success.
“We might be a small business ordering two to three vehicles a year, but we feel looked after. That’s one of the main reasons we stay with Gray & Adams. The support is fantastic, and we know we’re getting quality that lasts.”
At Gray & Adams, we’re proud to play a part in Keep it Cool’s story and are excited to keep delivering innovation and reliability for years to come.