Case Study: Euro Foods Group

With a shared ethos of creating high-quality and bespoke customer experiences, the relationship between Euro Foods and Gray & Adams is a real success story. 


Gray & Adams has worked with leading international manufacturer and distributor of frozen and fresh foods, Euro Foods Group, for the last 6 years. Euro Foods offers a vast range of wholesale products suitable for restaurants, caterers and specialist supermarkets and needs high quality, reliable multi-temperature refrigerated vehicles to ensure they meet the demands of their growing customer base.  

With a similar ethos to Gray & Adams, unlike other suppliers to restaurants and caterers, Euro Foods offers a bespoke delivery service to further enhance its customer service experience. With this shared approach to tailored and customer-focused products and services, the relationship has gone from strength to strength. 

Customer requirement 

Eurofoods had purchased trailers from Gray & Adams in 2017 and were so impressed with the quality and longevity of the product, they knew they would look to purchase some rigid vehicles at a later stage. The opportunity presented itself in 2019 when Euro Foods was looking to grow its fleet and an order was placed for three multi-temperature 12-tonne rigid vehicles, which offer a very competitive payload. 

Working collaboratively 

Although Covid-19 caused some delays in the supply chain, the Eurofoods team was as happy with the way customer service was maintained throughout the challenging build period as it was when it received the order. 

Transport Manager at Euro Foods, Neill Cannell, explains 

“The Gray & Adams team are so attentive to every vehicle they build, thinking about every detail and every element that will create a better, even more high-quality product or experience. With the purchase of our first ever rigid vehicles, we could really sense that everyone behind the scenes wanted to do a great job and they really got it right for us.” 

Added value 

 As a small operator with a focus on longevity and getting the most out of every vehicle, Neil and his team are always looking for ways to futureproof their fleet as legislation and innovation changes the industry. Having built a strong foundation of trust in their expertise, the Euro Foods team can rely on Gray & Adams to keep driving their fleet requirements forwards with every interaction. 

 Neill continued, 

 “Even though our orders are fairly small, Gray & Adams has never made me feel like a small customer – they look after our interests as if I was a major supermarket with a big order. As an insight into the level of aftercare we receive from Gray & Adams – the vehicles were absolutely perfect, though we did have one very minor issue to report back on. When our account manager, Chris, heard about a missing doorhandle spring, he sent three to us overnight so that they were on my desk in the morning. The customer service and commitment to putting things right, as well as the quality of the product, is what sets them apart from the rest.” 

Our customer says 

“As a family business ourselves, I have always felt the family element within Gray & Adams, both through the care taken in every build and in the exceptional customer service we receive. They’re great at keeping you involved at every stage of the process and keeping communication open, honest and transparent. They’re quick to respond to any query and we can trust them to keep us right. “ 

– Neill Cannell, Transport Manager, Euro Foods Group